Social media giant Facebook has launched two Pokemon games. The games are Pokemon Tower Battle and Pokemon Medallion Battle. Both games are available on the Instant Games platform of Facebook to users worldwide. Pokemon Company said it is thrilled to collaborate with the world’s most popular social media platform. It said the games will allow people to experience Pokemon in digital form. The Japanese firm is also eyeing new audiences across from the world. Facebook had in 2016 launched the Instant Games platform. The in-app game platform encourages developers to build mobile-friendly games. It is open to all developers and allows users to play single-player and multiplayer games through Facebook and Messenger.
This is the first time when the Pokemon Company has brought games to Facebook’s gaming platform. The Pokemon Tower Battle is available across the world. Players in the game have to create the tallest towers. They compete by stacking Pokemon against one another. Pokemon Medallion Battle quite is different from the Pokemon Tower Battle. It is available to people of the Asia-Pacific region only. It is a digital card battle strategy game. Players are asked to embark on a journey with their companions and collect, battle and evolve Pokemon in medallion form. They have to win gym badges. Also, players have to complete their Pokedex. The company said the Pokemon Medallion Battle will be launched in other countries soon.
Facebook is rapidly growing its footprint in the video game industry. The latest introduction of games on its platform is seen as a part of its ongoing efforts. According to its claim, over 700 million users play games, watch gaming videos, or engage in gaming groups. Facebook recently acquired PlayGiga. It is a Spain based cloud gaming startup. Facebook will probably integrate it into Facebook Gaming. Facebook in November purchased video game developer Beat Games for an undisclosed amount. The company is known for developing the popular virtual reality rhythm game Beat Saber. Notably, video game streaming is a hugely profitable industry and Mark Zuckerberg doesn’t want to miss the opportunity.